I think its likely that most people reading this post will find that one of these five is a good fit for their image compression needs. While I’m sure I’m not aware of all of them, I’ve checked out 15 to 20 different tools and found these five to be the best suited for most purposes. There are a lot of different free image optimization tools. Two of the images were PNG, and one was JPG, and each had been generated without any focus on optimizing for size or for ultimately being compressed (as will frequently be the case “in the wild”). An infographic we created that hadn’t been compressed.A large slider image that hadn’t been compressed.Since image compression can be such an easy win, I wanted to test the capabilities of five different free, standalone image compression tools that writers, designers or marketers can use to ensure that they’re keeping their image file size in check.įor this post, I ran three images from a site I own through each of the tools:

Schachinger does a great job of outlining image compression and resizing best practices, but once you know which images need work (or if you just have some new images to add to your site), what’s the best tool for actually compressing images? The challenge, frequently, can be that some elements of improving page speed can require significant input from development resources (e.g., prioritizing visible content, eliminating render-blocking JavaScript or CSS).īut there’s one element of page speed optimization that even non-technical marketers and content creators can contribute to: image optimization. As Kristine Schachinger points out in her excellent article on image optimization, resizing and compressing images can often be the easiest and highest-impact action for speeding up pages on your site. Recently, I’ve found myself focusing more and more on optimizing page load times. Improving page speed is something that is generally pretty easily understood by clients, and it positively impacts user experience and conversion as well as SEO.

Tinypng pro